Color Psychology


When choosing wall colors, color psychology is a good thing to keep in mind. The way that color affects our mood, emotions, physical being and even appetite is remarkable and worth noting for design decisions.

Lets start with the neutrals:

  • BLACK: sophistication, elegance, drama, power, prestige. Also associated with death, mourning, and serious or formal occasions.
  • GREY: calm, understated confidence, clean and crisp.
  • BROWN: earthy, reassuring, safe, stabilizing, welcoming and rustic.
  • WHITE: airy, pure, clear, serene, crisp freshness; can come off as sterile or high maintenance.

Moving on to colors:

  • RED: power, passion, stimulates appetite, warmth, comfort, energy, stimulates conversation, draws people together. Actually brings up your heart rate.
  • PINK: feminine, soothing, comforting, sweet, fresh.
  • ORANGE: energy, excitement, enthusiasm, power, spiritual connection.
  • YELLOW: optimistic, life-affirming, communicates happiness, energizing, stimulates our mind, body and emotions. Saturated versions can make you feel cranky.
  • GREEN: nature, safety, calming, reassuring, relaxing, fertility, promotes comfort and togetherness.
  • BLUE: calming, reflective, intellectual, royal, spiritual, intuitive, creates a ‘cool’ environment, can restrain your appetite.
  • PURPLE: majestic, creative, mysterious, wise, royal, power, rich, luxurious, dramatic, sophisticated.

Of course there are about a million different shades and saturation of all of these colors, and the effect on us is likely different with each one; but the above terms are ones most closely associated with the color in general. So remember this the next time you’re making color choices, and hopefully you’ll get the desired psychological effect. Happy decorating!

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